Privacy policy

PEHNARI — PRIVACY POLICY

Last updated: 14 August 2026

Hi. Before the legal language — a quick note from us.

We know privacy policies are not the most exciting thing to read. But when you shop with Pehnari, you trust us with your personal information, and we believe you deserve to know exactly what we collect, why we collect it, and how we use it.

We have tried to keep this simple and transparent. If you ever have a question about how we handle your information, please reach out to us at pehnari@gmail.com.

1. WHO WE ARE

Pehnari is a women's Indo-Western apparel brand founded by Sargam Arora and operating in India.

We create contemporary apparel inspired by Indian craftsmanship and traditional textile arts, bringing heritage techniques into modern wardrobes through our website and social media channels.

When we say "Pehnari," "we," "us," or "our" in this Privacy Policy, we mean Pehnari and the people responsible for operating the brand.

When we say "you" or "your," we mean you — the person visiting our website, placing an order, or communicating with us.

2. INFORMATION WE COLLECT

We collect only the information we need to provide you with a smooth shopping experience and better customer service.

When you place an order, we collect:

  • Your full name
  • Your contact number
  • Your email address
  • Your delivery address, including pincode and state
  • Your order details and payment status

Payments are processed securely through our payment gateway partner, Razorpay. We do not store your card details, CVV, UPI PIN, or complete payment information on our servers.

When you visit our website, we may automatically collect:

  • IP address
  • Browser type and device information
  • Operating system information
  • Pages visited and time spent on our website

This helps us understand how visitors use our website and improve your experience.

When you contact us:
If you reach out to us through Instagram, WhatsApp, email, or any other communication channel, we may retain those conversations so we can assist you better and maintain a record of customer support interactions.

3. WHY WE COLLECT YOUR INFORMATION

We use your information only for legitimate business purposes, including:

To process and fulfil your orders

  • Confirming your order
  • Processing payments
  • Coordinating delivery
  • Sending order and shipping updates

To communicate with you
We may contact you regarding:

  • Your orders
  • Customer support queries
  • Product-related updates

To share Pehnari updates (only with your permission)
If you choose to receive marketing communication, we may send you:

  • New collection announcements
  • Restock updates
  • Special offers

You can unsubscribe at any time.

To improve our website and customer experience
We may use aggregated and non-identifying information to understand customer preferences and improve our products, content, and website experience.

To comply with legal requirements
We may retain and use information when required under applicable Indian laws, including tax and GST-related requirements.

We do not sell your personal information. We do not share your information with third parties for their own marketing purposes.

4. WHO WE SHARE YOUR INFORMATION WITH

We share your information only when necessary to operate our business and provide our services.

Payment partners
Payments are processed securely through Razorpay. Your payment information is handled directly by Razorpay and is not stored by Pehnari.

You can read Razorpay's privacy policy here: https://razorpay.com/privacy/

Delivery partners
To deliver your order, we share necessary information such as:

  • Name
  • Contact number
  • Delivery address

with our courier and logistics partners. For information on returns, exchanges, and order issues, please refer to our Returns Policy.

E-commerce platform
Our website is powered by Shopify, which securely stores order-related information required to operate our online store.

You can read Shopify's privacy policy here: https://www.shopify.com/legal/privacy

Government authorities
We may share information if required to comply with applicable laws, regulations, tax requirements, or legal processes.

That's it. We do not share your information unnecessarily.

5. HOW WE PROTECT YOUR INFORMATION

We take reasonable steps to protect your personal information, including:

  • Processing payments through secure payment gateways
  • Using SSL encryption to protect information transferred through our website
  • Restricting access to customer information only to people who need it to operate the business and fulfil customer requests

While we take appropriate measures to safeguard your information, no online system can guarantee complete security. If we become aware of a data breach affecting your personal information, we will take appropriate action and notify affected customers where required.

6. HOW LONG WE KEEP YOUR INFORMATION

We retain your personal information only for as long as necessary for business, legal, and operational purposes.

This may include:

  • While your order is active or being processed
  • As required under Indian tax and GST regulations (typically 6–8 years for financial records)
  • For resolving disputes, customer support requests, or other legitimate business purposes

If you request deletion of your information, we will remove it where there is no legal requirement for us to retain it.

To request deletion, contact us at pehnari@gmail.com. We will respond within 30 days.

7. YOUR RIGHTS

You have the right to:

  • Request access to the personal information we hold about you
  • Request correction of inaccurate or incomplete information
  • Request deletion of your personal information, subject to legal requirements
  • Opt out of marketing communication at any time
  • Ask questions about how your information is collected and used

To exercise these rights, contact us at pehnari@gmail.com. We aim to respond to all requests within 30 days.

8. COOKIES

Our website uses cookies — small files stored on your device — to improve your browsing experience.

Cookies help us with:

  • Remembering items added to your cart
  • Understanding how visitors use our website
  • Improving website performance and user experience

We may use website analytics and performance tools to understand visitor behaviour and improve our services.

You can manage or disable cookies through your browser settings. Please note that some website features may not work as smoothly if cookies are disabled.

9. CHILDREN'S PRIVACY

Our website and products are intended for adults. We do not knowingly collect personal information from anyone under the age of 18. If you believe a child has provided us with personal information, please contact us and we will take appropriate steps to delete it.

10. LINKS TO OTHER WEBSITES

Our website or social media channels may occasionally include links to external websites, such as artisan references, partner pages, or other resources. We are not responsible for the privacy practices of these external websites. We encourage you to review their privacy policies before sharing personal information with them.

11. CHANGES TO THIS PRIVACY POLICY

As Pehnari grows and regulations evolve, we may update this Privacy Policy from time to time. Whenever we make changes, we will update the "Last updated" date at the top of this page. Your continued use of our website after any changes means you accept the updated Privacy Policy.

12. CONTACT US

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact us:

Email: pehnari@gmail.com
WhatsApp: +91 7973701577

We are a small, founder-led brand, and every message matters to us. We aim to respond within 2 business days.